Search results for: K. Balasubramanian
Journal of the Academy of Marketing Science > 2005 > 33 > 4 > 413-422
Journal of the Academy of Marketing Science > 1994 > 22 > 2 > 146-159
Journal of the Academy of Marketing Science > 2005 > 33 > 4 > 413-422
Journal of the Academy of Marketing Science > 1994 > 22 > 2 > 146-159