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The article is devoted to the contemporary names of retail and service facilities. Its purpose is to characterize the very productive type of compound brand names, created in the course of semantic diffusion. While semantic diffusion consists of the expansion of meaning on the appellative level, it produces additional persuasive functions on the proprial level. The proper names discussed in this paper...
The article is devoted to the contemporary names of retail and service facilities. Its purpose is to characterize the very productive type of compound brand names, created in the course of semantic diffusion. While semantic diffusion consists of the expansion of meaning on the appellative level, it produces additional persuasive functions on the proprial level. The proper names discussed in this paper...
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