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Consumers are less satisfied with a product chosen from an extended assortment than from a limited one. Presumably, information overload causes decreased satisfaction and reducing information overload would increase satisfaction. Building on Unconscious Thought Theory, results suggest that this classic effect reverses when consumers do not deliberate. Consumers reported lower satisfaction with a praline...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.