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Consumers often read online consumer reviews before making a purchase decision. The format of these reviews (i.e., more information-based vs. more story-based) varies. The current research examines how story-based online consumer reviews influence attitudes toward the reviewed product through a framework of narrative persuasion. The current work features an additional proposed process beyond what...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.