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How did Microsoft handle its language policy and the different language versions of its software? Why did Starbucks’ ginger coffee fail in Germany? Why did McDonalds change its menus in Europe? What is the cost of a mistake in a translation? In order to succeed globally, enterprises and organisations have to be able to adapt to local circumstances and deliver top quality, also in their multilingual...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.