The adequacy of government export incentive programs as well as managers' awareness of these incentives are two important determinants of the success of export development strategies. This article evaluates the awareness and managerial perceptions of the adequacy of Turkish export incentive programs. The findings show that level of export interest, export exploration, and company size have a higher explanatory power on awareness than other company characteristics. Managements of non-exporting firms considered export incentives inadequate, regardless of the level of interest these managers had in future exporting activity, or the level of export exploration they had performed in the past. In contrast, company size was positively associated with managers' awareness levels and their perception of adequacy.