This theoretical paper identifies the main corporate innovative activities and public innovation support systems characterizing factors and their assessment rates by providing factor groups and measured indicators. Presented complex of various innovation measurement indexes can help corporative decision makers to focus on the areas to be developed as wee as for the trends to be fostered during the estimated strategical corporative decisions making period. Paper presents vertical and horizontal decision making features focused on innovation as most competitive factor as well as the main features and criteria of innovation measurement in corporative decisions, accepted and well-used by main innovations measurement institutions.