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The Pepsi Paradox refers to the observation that Pepsi is preferred to Coke in blind taste tests, despite Coke being regarded as the more successful brand. We begin by describing the origins of the Pepsi Paradox. We then outline a neural hypothesis for why it occurs. Next, we carefully assess the published behavioural studies related to the Pepsi Paradox, and on people’s ability to distinguish colas...
The objective of this study was to perform an internal validation of a questionnaire assessing 7–12 years old children’s liking for saltiness, sweetness and fattiness in foods.An 83-item questionnaire validated in adults was adapted for children via vocabulary adaptation, picture addition and removal of little known or consumed items. It was launched online, and a paper version was also available...
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