CH-AVATAR is a context-aware platform for tourists and visitors of Cultural Heritage sites. Cultural Heritage objects (CH objects) become “alive” within the platform. They tell their stories and interact with tourists. The platform employs BLE beacons and the visitor's smartphone or tablet to create an interactive and adaptive Cultural Heritage experience for its end users. The paper makes a generic presentation of the CH-AVATAR platform, a proof of concept and work in progress carried out by the author as part of a doctoral internship at the UPG University from Ploiesti.