Chance discovery has been described as a process of identifying opportunities or risks for future decision making that are referred to as chances. We argue that in the area of organizational training such chances are widely ignored, because either standard off-the-shelf training strategies or ad-hoc strategies are used. In contrast, this paper describes a case-study that uses a two-stage approach, which is tailored to the specific training situation. The case study involves the development of a training scheme to improve customer relationship management (CRM). In the first stage a study is conducted that analyzes relevant groups of the organization based on diagrammatic self-descriptions and descriptions of intra-group relations. In the second stage, chances are identified from the diagrams.