The call to generate increased student interest in math and science careers continues to receive tremendous amounts of national attention, most recently in President Barack Obama's (2011) State of the Union address when he referred to the current climate as “our generation's Sputnik moment.” Responses to this call focus predominantly on teacher training and standards‐based instruction. However, considering the explosive momentum within science, technology, engineering, and mathematics (STEM) education initiatives and the pivotal role school counselors can and should play in academic and career planning, school counselors would benefit from taking the necessary steps toward adopting and integrating elements of these STEM initiatives into their work.