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Purpose: The first objective of this article was an attempt at identifying the major differences between such terms as public relations (PR), digital public relations (DPR) and digital marketing (DM). The second objective was to employ selected web data scraping techniques to analyse DPR of service providers installing photovoltaic systems. Design/methodology/approach: The first objective of this...
Since the second half of the 20th century many cities in Poland lose population and the rate is more than likely to increase in future. The determinants that have the greatest impact on the process of shrinking cities are those related to economic transformation and restructuring of the so called traditional industry and consequences of the second demographic transition. In general, it can be distinguished...
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