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This paper tries to do the research of analyzing the relation of the customer trust, the customer satisfaction and purchase intention under the electronic commerce shopping environment. Drawing on the theory of customer trust, customer satisfaction and purchase intention, based on a survey of 102 respondents from the University in China, the United Kingdom, and the United States, the results showed...
This paper studied the key factors influencing consumer purchase decision on infant milk powders under the context of e-commerce. In recent years there have been several scandals exposed about Chinese milk powders, causing major concerns among consumers and scholars. Meanwhile, e-commerce is fast developing in China, this study is aimed to understand what are the key factors influencing the consumer...
One of the most interesting topics in social network research is opinion formation. In this paper we have introduced a new dependent multi-dimensional opinion formation method. This method models agents with several dependent opinions so that modifying the agent's opinion about one issue can affect its opinion about another issue. Agents share their opinion with agents which have trusted them. A directed...
Since people are increasingly using online tools to share ideas and contact others, the importance of virtual communities is growing day by day. However, in the quest for exploring the relationship between psychological sense, trust, and knowledge sharing in virtual communities, there have been still very few studies. This study has revealed how knowledge sharing is fostered through trust in order...
This study examines five ascendants (such as reputation, interaction, disposition to trust, uncertainty avoidance and subjective norm) of perceived risk and trust on initiator, explores the influence of perceived risk upon trust on initiator, and tests the impacts of trust on initiator and perceived risk upon intention of attending online group buying. The empirical result indicates that there are...
Being able to make objective Quality of Service (QoS) judgments or assessments is a challenging and crucial activity. The process of making these assessments is compounded when the environment in which the assessments have to be made are virtual; in the sense the interacting parties might not have necessarily met with each other physically. In a broad sense Quality of Service assessments could be...
Trustworthy service discovery against malicious services is an issue in pervasive computing where interactions between user and service occur spontaneously. For trustworthy service selection, reputation based trust model which uses user evaluation to derive the trustworthiness of service behavior is a well known approach. However, it requires voluntary user participation and often has a problem with...
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