The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
In online business, it is important to construct sale web pages offering attractive services for popular products in order to improve page access and purchase rates. Moreover, online shop owners are required to hold various types of sales frequently throughout the year to keep customers coming back. However, along with these web pages, management of product DB (Data Base) is required to set up complicated...
With the development of network technology and the increasing popularity of the network, the Internet Word-of-Mouth is gradually replacing its traditional counterpart. People increasingly prefer to collect product information using the network exchange in order to make consumption decisions. Involvement theory plays an important role in the theory of consumer behavior; it explains why people sometimes...
Perceived risk is the crucial factor that influences consumers' online shopping intention, it is of great importance for the development of online shopping to examine how perceived risk affects consumers' online shopping intention. The result shows: Under the C2C model, financial risk, performance risk, time risk, health risk and psychological risk have remarkable negative impact on purchase intention,...
Compared to traditional service, the characteristics of the customer behavior in electronic service are personalized demand, convenient consumed circumstance and perceptual consumer behavior. Therefore, customer behavior is an important factor to facilitate online electronic service. The purpose of this study is to explore the key success factors affecting customer purchase intention of electronic...
Although the purchasing power is not high, the psychological characteristics of university students, who are the main of online shopping, is worth studying. the feature of Students is that pursuiting individuality, autonomy and convenience.We found that, compared to the average consumer, college students have broaden vision, information-rich and high cultural level. They can contact firstly, understand...
Virtual Community and E-commerce are both new research area which is becoming popular in IS academia. In most of research papers, virtual community and e-commerce are talked separately in different stream. Since many e-commerce websites contain a virtual community, we combine these two together to consider whether discussions in virtual communities can influence people's online shopping behaviors...
Based on the researches of the perceived risks in the Web, we construct a model to deal with the perception how to influence customers to buy in the field of C2C . Then, get 192 effective questionnaires through Internet survey. It is proved store risk, product risk, and delivery risk are 3 dimensions of C2C consumers' risk perception. The effects of product risk influence consumers' purchasing intention...
This paper focuses the study on internet purchase behavior. The research based on TAM theory and model. The Questionnaire is designed to study the on-line purchase intention of the mobile phone. Through data collection and analysis , the author put forward an extend attitude model with Chinese characteristics. Through checking the original model and compared model, it has been found that the proposed...
Excessively complex web site features will increase consumer transaction costs, it is important to reveal the impact of different functions on improving the design of site structure, reducing transaction costs and increasing consumerspsila purchase intention. This paper adopts the method of factor analysis and factor sorting to study the influencing factors on Chinese consumerspsila purchase intention...
B2C e-commerce brings many advantages for online consumers. Meanwhile online consumers face much more uncertainty in B2C e-commerce. Customers' perception has direct effect on customers' online initial trust and purchasing intention. Furthermore, customers' perception affects consumer's acceptance of B2C e-commerce. According to customer's perception about B2C e-commerce's usefulness, ease of use...
The Internet is changing the purchasing habits and behaviours of the consumer. A preliminary step in the adoption of the Internet was its use as an information channel, thereby generating favourable attitudes towards the Internet. The following step was its use as a purchase channel by firms and consumers. From the consumer perspective, we should take into account a set of psychological factors that...
A study of consumer acceptance of the Internet as a channel of purchasing creative products (e.g. apparel) was conducted using a modified technology acceptance model (TAM). Two consumer characteristics (product involvement and product innovativeness) were introduced into the TAM to develop an extended model. Through checking the extended model, we found that the proposed model was valid in explaining...
Practitioners and academics are eager on measuring service quality accurately in order to have better understanding of its indispensable antecedent and consequences, and eventually ascertain methods for improving and measuring service quality in search for competitive advantage. The aim of this study is to rank the dimensions of service quality that affect the customerspsila expectation in online...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.