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Current research indicates that a novelty, exciting and engaging shopping experience can positively affect consumer buying behavior. Identifying factors that influence the consumer behavior on use a virtual world for shopping will help retailers to create and maintain a presence in a virtual world, while positive impacting purchases and returns intentions. Therefore, the objectives of this study are...
Online ordering meals is in recent years with the development of network technology, a new form of dining. Although the online ordering system has entered people's lives, but are not mature enough, still has great room for development. Therefore study how to marketing online ordering system is a very necessary research. In this article, from the marketing to analysis the online order meals system...
There are increasing opportunities for learners and instructors in different education level to engage in Internet-based or Internet assisted learning and instruction, therefore, it is important to explore pre-service and in-service preschool teachers¡¦ Internet attitudes and Internet self-efficacy. This paper explores 1210 Taiwanese preschool teachers, including 673 pre-service teachers and 537 in-service...
Virtual community members' strong interactivity makes community information become an important factor that influence consumer decision-making. Based on the definition and dimensions of virtual community interactive content characteristics, we made an empirical research on the interactive content characteristics of C2C virtual community and its influence on users' network purchasing. The results show...
The service of website is becoming so important that people pay more attention to the quality of service than that of systems and information. And there are many instruments to assess the service quality of Websites (WebSQ) which include different items from 6 to 156. However, the managers usually only need key aspects when they give proposal to improve the WebSQ effectively and efficiently. Traditionally,...
In this research, text-based E-money application interface and graphic-based application interface on a the smart phone were evaluated. The goal is to study the effect of application interfaces on ease of use, intention to use and perceived risk. The questionnaire survey was conducted to ask university students and middle age people. Both groups have been using or have an expertise in using a smart...
Rise and prosperous development of internet has changed the medium of word-of-mouth communication, which is no longer limited to the traditional face-to-face communication pattern. More and more people not only keep up interpersonal relationships, but also seek information and share experience through internet. It is pointed out by literatures that composition of source credibility, an important variable...
The research focuses on the relationship among the factors of service quality, customer satisfaction and customer loyalty. Considering the fact that the manner of handling complaints of banks might influence the loyalty of customers who had these complaints, the research attempts to put complaint handling in the customer loyalty model and learn its impact. Based on literature review, we propose the...
From the view of customers' perception, this paper analyzes the factors effecting online shopping, and combines with empirical analysis method for research. Gathering information by the questionnaire survey, we use statistical analysis, such as reliability analysis, validity analysis, regression analysis. These results show that questionnaire design is reasonable ,the reliability and validity are...
The purpose of this paper is to research the influences of the negative WOM on the consumer brand switching behavior from the strength of negative WOM, the disseminator's expertise and the strength of relationship, with the mobile phone as the study object and make a comparative analysis between the traditional WOM and the online WOM through empirical research.
Information technology and the Internet have transformed business, but the transformation is not limited to conducting business online; it's also about integrating Internet and IT into every aspect of value creation, such as procurement, customer relations management and export. For the individual enterprise, e-commerce offers competitive advantages, including helping the enterprise perform value-chain...
In order to confirm the influencing factors of customer satisfaction to individual Internet banking in China, customer satisfaction was introduced into this industry. Based on previous studies, series of factors related were extracted and summarized, and a research model was designed, with its hypothesis tested. The data were collected by surveys through a professional research site. With KOM and...
Online store is convenient than a physical store, but the development of China's Internet store also in its infancy. Many literatures for the network study the trust, however, most of them studied before buying and e-commerce environment. My study hopes to buy a whole online store for the flow-way trust the focus of the theoretical study to explore the impact of today's trust. The trust put forward...
Frictionless electronic commerce is a made-up story and online price dispersion is high and steady. There is not enough proof that online prices are decreasing and becoming alike. Although the studies show that prices dispersion on the Internet is decreased, they are steady yet. Therefore, this study aims to determine the important dimensions of electronic retailers' heterogeneity and examine the...
The study aims to uncover the influence of classroom technologies (i.e. a variety of audio-visual and online equipment) on an individual's (i.e. student's) learning attitude. The antecedents that were considered relevant in the early post implementation phase (taken as first year of classroom technology implementation) were: (i) experience with Information and Communication Technologies (ICTs), (ii)...
The purpose of this study was to compare the differences between different cultures in critical success factors of e-Learning. A survey was conducted in China mainland to investigate the critical factors affecting learnerspsila satisfaction in e-Learning, then the results were compared with those concluded by Sun et al. whom conducted a survey in Taiwan. The comparable analysis shows that culture...
This paper is designed to explore the relationship between knowledge sharing in virtual communities and consumers brand switching intention by empirical methods. The results show: brand use experience has no noticeable impact on consumers brand switching intention in virtual community environment; the degree of sharing through expectation, perceived product quality, perceived value and brand reputation...
It is strong necessary for this study to extent the literature contributions for the effect of resource-based theory on e-CRM study. Based on the theory perspective, the purpose of this study is to expand and achieve a better understanding of a natural e-CRM phenomenon, namely the interaction effect of HR-service capability, IT-service capability, and KM-service capability on its e-CRM process to...
Although the topic of e-business (EB) measurement belongs to one of research priorities in EB, we are short of a measurement framework for EB benchmarking in firms, especially lacking studies on important indicators explained by the actual state of EB in enterprises. Based on an indicator system, an empirical study is made to optimize the indicator system. First, a theoretical framework is presented,...
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