The impact of organizational behavior on the effectiveness of quality management is an im-portant research area undertaken by many researchers over recent years. Research shows that employee behaviors such as commitment, communication, motivation and teamwork in-fluence the quality of products or services offered by the company, and thus customer satis-faction. In the light of conducted research, adopting appropriate behaviors and organizational culture may contribute to increasing the effectiveness of quality management and improving the organization's results. This is why understanding these issues is crucial for organizations trying to improve their quality management process. Employee behavior can influence the effectiveness of quality management in several ways. Engaged employees are more likely to be involved in improving processes and products, which translates into higher quality. Effective communication facilitates the resolution of quality prob-lems and the rapid transfer of information. In turn, motivated employees often take up quality improvement initiatives and try to achieve set goals. Taking into account the above considerations and the growing importance of organizational culture in management, especially in the area of quality management, the question arises: whether it is possible to influence the effectiveness of quality management through organiza-tional behavior? This question inspired the author to achieve the goal of solving the research problem regarding the inclusion of cultural aspects in quality management. To achieve the assumed goal, a literature review was carried out in the area of conditions and types of organ-izational behavior and quality management to present the relationship between behaviors and the effectiveness of the quality management system. The obtained results allowed for the identification of key behaviors that to the greatest extent shape the functioning of quality management systems. Among them, commitment and motiva-tion play a key role, which, with the support of strong pro-quality leadership, is most reflected in the frequency of pro-quality initiatives, which leads to an increase in quality, customer satis-faction and achieving better competitiveness on the market.