Amazinga je najveći park u unutarnjem prostoru i kao takav jedini je u Hrvatskoj i Europi koji nudi atrakcije za sve dobne skupine, bez donjeg i gornjeg dobnog ograničenja (širok raspon atrakcija za sve životne dobi). Poduzeće je osnovano 2019. godine te je pogođeno globalnim širenjem koronavirusa 2020. i 2021. godine. Iako sada dobro posluje, njeni razvojni kapaciteti nisu dovoljno iskorišteni. Stoga je glavni cilj ovog istraživanja bio identificirati mogućnost širenja poslovanja Amazinge. Pri tome su korištene kvalitativne metode istraživanja i analiza sadržaja relevantne literature i dokumentacije poduzeća te su provedeni polustrukturirani intervjui na populaciji donositelja odluka odabranog poduzeća s veličinom uzorka od 6 (N=6) ispitanika. Uz navedeno, provedena je i Google Forms anketa na populaciji dosadašnjih i potencijalnih klijenata razne životne dobi. Veličina uzorka je 112 (N=112) ispitanika. Cilj ankete bio je saznati kakvo je njihovo dosadašnje iskustvo s Amazingom i njihovu sveukupnu ocjenu parka. U sklopu istraživanja provedena je i SWOT analiza, financijska analiza i analiza konkurencije. Rezultati istraživanja pokazuju da je postojeća strateška pozicija Amazinge snažna te da je poduzeće usmjereno k daljnjem razvoju, održavanju konkurentske prednosti i širenju na druga tržišta, uključujući i ona izvan granica RH.
Amazinga is the largest indoor entertainment park and the only one of its kind in Croatia and Europe because it offers attractions for all age groups without lower and upper age limits (a wide range of attractions for all ages). It was founded in 2019 and was affected by the global Covid pandemic. 2020 and 2021. Although it is doing well, its development capacities are not used enough. Therefore, the main goal of this research was to identify the possibility of expanding Amazinga’s business. The research methods used in this paper are qualitative, and in addition to the content analysis of relevant literature and company documentation, a semi-structured interview was conducted on the population of decision makers of the selected company with a sample size of 6 (N=6) respondents. In addition to the interview, a Google Forms survey was conducted on the population of current and potential clients of various ages. The sample size is 112 (N=112) subjects. The aim of the survey was to find out what their previous experience with Amazinga was and what their overall assessment of Amazinga was. As part of the research, SWOT analysis, financial analysis and competition analysis were carried out. The research results show that Amazinga’s existing strategic position is strong and that the company focuses on further development, maintaining a competitive advantage and expanding to other markets, including those outside the borders of the Republic of Croatia.