Search results for: Rodney L. Stump
Journal of the Academy of Marketing Science > 2009 > 37 > 4 > 384-399
The Journal of Product Innovation Management > 2002 > 19 > 6 > 439-454
The Journal of Product Innovation Management > 1999 > 16 > 5 > 469-482
Journal of the Academy of Marketing Science > 1999 > 27 > 3 > 291-305
Information & Management > 1997 > 33 > 2 > 59-72
Industrial Marketing Management > 1997 > 26 > 2 > 127-136
Journal of Business Research > 1995 > 34 > 2 > 145-157
Journal of Business Research > 1995 > 32 > 1 > 57-66