The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Authors in the paper consider such definitions as a psychography, psychographic characteristics and their correlation in classical and digital marketing. The role of psychographic characteristics in human behavior in the process of goods search and ordering in a virtual environment is defined. The authors studied the potential of social networks as the main channel for obtaining information about...