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With the rapid growth of online content consumption, knowing end-users and having actionable content insights has become extremely important for any online content provider. Insights from user segment identification could help in developing a content recommendation as well as new content acquisition. For advertisers, identifying segments could assist in designing ad campaigns with greater target accuracy...
An advertiser usually provides a specific demographic target to a content publisher. But due to the limited profile information on each viewer, the publisher suffers from low accuracy in targeting. Once an advertisement is shown to viewers, a third party (like Nielsen, Comscore) validates how close the publisher was to the target audience. Publisher also receives the demographic mix of each show from...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.