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Understanding people's behavior when they are under threat is important to both researchers and practitioners. This study investigates the impact of the severity of collective threats on people's donation intention. Through a series of studies, our findings show that the severity of collective threats positively affects people's donation intention. Specifically, when a collective threat becomes more...
In the context of two distinctive consumer categories and two different product settings, this research examines the effects of recovery on recovery performance as a function of consumer moral judgment of service failure. The findings of two studies reveal that consumers' response to recovery anchors on the magnitude of recovery but these responses are adjusted according to consumers' moral judgment...
The paper makes a study of how the knowledge network context contributes to the innovation performance of the firms in the network, and further establishes a regression analysis model, which takes objective, trust, communication, rules and risk control as independent variables and the firm's technological innovation performance as the dependent variable. Based on first-hand data of 74 software companies...
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