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The aim of the article is to present the possibilities of application of eye tracking in translation studies. Thanks to the development of noninvasive methods for measuring eye motion and computer technologies witch allows to record and analyze the huge volume of data that eye movement generates, eye tracking research expands intensively, particularly reading research, marketing research, human-computer...
The consequence of acknowledging that language abilities are an inherent property of man is that the actual speaker/ listener has come to the foreground of linguistic deliberations and thereby the emphasis in these reflections and in the research has been shifted to what is happening in the brain as far as language processes are concerned. The last few decades, due to increasingly modern technological...
Professional audio describers often face a dilemma what to include in their descriptions, how to order described elements and what to omit due to time constraints. It is thus useful to examine how particular film scenes are perceived by sighted viewers and to what extent audio description can influence that perception. This paper is a work-in-progress report on the first stage of an eye-tracking...
Eye-tracking reading research has long history which dates back to the second half of the 19th century. In those early times, the simplicity of the equipment used did not allow to carry out research on a large scale but the main facts concerning eye movements were discovered. The situation changed in the late 1970s when computers equipped with eye-tracking systems were introduced. Due to this development...
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