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The paper is devoted to language phenomena connected with new mass media and analyzes in detail text and its new image shaped by the context of the media. It also attempts to answer the question concerning the relevance of methodology of Text Linguistics in describing this undoubtedly new phenomenon. Taking into account the contemporary research into this area the paper focuses on the so-called hyper-texts...
In this text the author presents three concepts which are sometimes used interchangeably and which, in essence, relate to different spheres of human communication. Firstly, the concept of intersemiotic translation – introduced by Jakobson – which has been found to have been interpreted not quite in line with the author's intention and which denotes translation of linguistic messages via nonlinguistic...
The article presents flyers informing about a cultural event as a written form of communication between the organizer of the event and the potential audience. The aim of the flyer is just to inform about cultural events and encourage the potential audience to come to see it. It represents various branches of culture, such as theatre, music, film and art, reflecting the cultural life of a big city...
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