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The aim of the article is to present the possibilities of application of eye tracking in translation studies. Thanks to the development of noninvasive methods for measuring eye motion and computer technologies witch allows to record and analyze the huge volume of data that eye movement generates, eye tracking research expands intensively, particularly reading research, marketing research, human-computer...
Eye-tracking reading research has long history which dates back to the second half of the 19th century. In those early times, the simplicity of the equipment used did not allow to carry out research on a large scale but the main facts concerning eye movements were discovered. The situation changed in the late 1970s when computers equipped with eye-tracking systems were introduced. Due to this development...
This article gives a complex overview of the topic of eyeball movements which can be described as the commonest potentially intentional human behaviour. The observations of intentional human behaviour have been carried out by scholars for centuries, yet nowadays due to the technological development it is possible to introduce far more accurate and advanced eye-tracking devices. The paper describes...
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