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With the rapid development of social media, how to effectively motivate customers to meet and achieve the purpose of publicity has become an urgent problem to be solved at present. This paper aims at exploring the impact of social media information strategy in enterprise micro-blog on customer perceived support and customer recommendation. Through the empirical analysis of 388 valid random samples,...
Social media has increasingly promoted users to provide customer feedback on shopping experiences in the form of online product reviews. Many major ecommerce sites are collecting revenue from advertisements of products and creating better shopping experiences for customers with the help of such reviews. The problem of accurately verifying review authenticity steadily grows and can help in making or...
The increasing number of people using social media to express their personal experiences has led to an emerging interest in supporting social media analysis for marketing, opinion analysis and understanding community cohesion. Social customer relationship management (SCRM) systems have become an interesting research area. Generally analysis needs to be done on large volumes of data (Big Data) in an...
The major objective of this paper is to report on the designed framework for utilizing IT to enhance knowledge sharing (KS) among educators. By using existing constructs derived from the information systems theories, namely: Social Exchange Theory (SET), Theory of Reasoned Action (TRA) and The Unified Theory of Acceptance and Use of Technology (UTAUT). Based on the three existing theories tested,...
Social networks facilitate information sharing and communication among people who have common interests. Although social networks have been widely used to compute the reputations of Web services, they are limited in the ability to support the sophisticated estimation of service reputations. This paper proposes a sophisticated method of computing service reputations, which considers service requesters,...
In this paper we introduce the first model to determine how best to make connections amongst a multi-layer network so to ensure a specified level of reliability amongst the components (actors) in the various levels of the system. This work is broadly applicable to any relationship in manufacturing, business organization or social networks in which the communication structure between independent subsystems...
Instant messaging has become increasingly prevalent in social life. However, whether to use IM at work remains controversial, due to its unquantified benefits for organizations. In this study we employ the suggestive metaphor of social network theory to examine IM's impact on organizational performance. Specifically, we propose that IM has the potential to enhance organizational agility by enabling...
Enterprise 2.0 technology has become popular in business, facilitated by Web 2.0 applications. Many researches on Enterprise 2.0 and related practitioners have recognized the importance of benefits and costs for individuals using Web 2.0. However, the effects of such benefits on enterprise adoption intentions are not discussed. To investigate this issue, this paper proposed a model to examine and...
Based on employee retention research and social resources theory, this paper proposes a construct of motivation to protect existing resources, the purpose of which is to develop and validate an instrument measuring the construct, in order to indicate the motivation mechanism behind the predictors in employee retention research. The paper develops a three-factor structure scale to measure the motivation...
The accurate evaluation of M&A synergy is the precondition of estimating whether it is "acquisition prospect" or "acquisition trap". The concerned scholars already have certain research on the synergy formed between acquiring parties, but there is still no solution for the working system of acquisition in economic network synergy. Based on resource basis theory and social network...
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