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Authors in the paper consider such definitions as a psychography, psychographic characteristics and their correlation in classical and digital marketing. The role of psychographic characteristics in human behavior in the process of goods search and ordering in a virtual environment is defined. The authors studied the potential of social networks as the main channel for obtaining information about...
The momentum contemplate evaluates the relationship among online social recreations and the e-learning utilization by look at the impact of social, subjective and teaching nearness on e-learning use between female understudies by method for playing on the web social diversions. This study utilizes an exploratory research plan, comfort test procedure. The outcomes propose that all scales are basically...
With the rapid development of technology, Internet has changed people's lives and online community has become a comprehensive platform for exchanging ideas and shopping. This study develops and tests an environmental psychology model of online impulse purchase. The model captures the moderating effect of search and experience product type on the relationship between the online impulse buying intention...
As two important concepts of relationship marketing, brand relationship and relationship benefits have received more and more attention by marketing scholars. Previous research focused on relationship based on personal relationship and the outcomes of relationship benefits. This paper investigated the relationship among brand personality, consumer personality traits and their perception of relationship...
Base on innovation resistance theory, this research builds the model of factors affecting consumers' resistance in using online travel in Thailand. Through the questionnaires and the SEM methods, empirical analysis results show that functional barriers are even greater sources of resistance to online travel website than psychological barriers. Online experience and independent travel experience have...
In order to know more about the rational factors in consumer irrational behavior, this paper analyzed 370 consumers' actual online shopping data with nonparametric test, trying to find out whether there are any risk aversion behavior discrepancies among consumers with different impulse buying tendency. Customers were automatically clustered into three categories, and the results show that high impulsiveness...
Chat-log data is a little used resource for analyzing human communication in social networks. Some statements in this data do not include the intended username of a receiver or any variant of it, and thus are termed “misaddressed statements”. Constructing social networks from such a semi-structured data and subsequent analyzing require a reliable process to make sure that the social network representation...
According to Construal Level Theory (CLT), an event such as the online purchase of a product is psychologically distant when online consumers are unable to touch and verify real products prior to purchase. Therefore, this article provides an empirical study on the psychological distance (temporal distance, social distance, spatial distance) among the major B2C online retailers in China by comparing...
Personalization that uses information technology to tailor content and products/services to the preferences and tastes of individual customers has become a useful function in online relationship marketing. Many techniques have been developed, and research on personalized services has increased substantially in recent years. The objective of this research is to propose a relationship-building perspective...
The research and elimination of perceived risks by customers shopping online in groups furthers the development of the business model. With the review and summary of perceived risks by customers in traditional e-commerce environment, special risks resulted from online group buying ware discovered by interviews with customers and experts in order to develop initial scale of perceived risks by online...
Online store brand recognition refers the global senses of shop functional attributes and affective properties formed by the consumers according to their own psychological characteristics, namely overall feeling to the online store brand image.In order to construct the dimensions of brand-recognition of on-line store and drawn up corresponding questionnaires as well, This paper formed prediction questionnaire...
As an important indicator measuring enterprise management level, psychological ecology level of enterprise organization is an important basis for behavior prediction and management decision. Enterprise organization is made up of individual. The combination of individual psychological state decides the psychological ecology of enterprise organization. The work experience of individuals is mainly exhibited...
This research coalesces three different approaches to consumer''s adoption of new technology-based service into an integrative model. We use the basic framework of TAM and supplement technology readiness and perceived risk to the model to better address the consumer adoption context. The model is tested with data from 343 web surveys regarding RFID credit card adoption. Results show that technology...
Based on Technology Acceptance Model (TAM) predecessors have studied the impact of Internet word-of-mouth on consumer's first selection. However, what is its impact on consumer's quadratic selection? This research, taking the baking industry as a carrier, analyzes the relationship among the credibility of electronic word-of-mouth, trust, perceived risk, attraction and the intention to use. The result...
There have been many studies for knowledge sharing within the organizational communities, yet very few research has been done on the factor of internet self-efficacy affecting the individuals' knowledge sharing behavior. Drawing from the theory of planned behavior (TPB), this paper examines the relationships between the internet self-efficacy, attitude towards knowledge sharing, subjective norm, perceived...
This paper intends to gather some evidences on how sponsorship effectiveness is positively or negatively affected by the choice of focusing on niche communities (the Long Tail Communities), i.e. whether in niche communities there are differences in the members' brand perception between online and offline sponsors. The preliminary results demonstrate how the explanatory power of the involved variables...
This paper discusses the relationship among antecedents of trust, ability trust and goodwill trust in internet environments. Findings of the study indicate customer perceived value and customer satisfaction are positively related to ability trust and goodwill trust, corporate reputation has a significantly negative impact on ability trust, trust propensity has a significantly positive correlativity...
When consumer are shopping online, the information of web store is very important for them. For consumer, the web stores present their information in three forms: factual information, evaluative information and warranty information. This paper employs the field study in the C2C web store context to show that the information presentation has a positive effect on online trust and consumer's willingness...
Perceived risk is the crucial factor that influences consumers' online shopping intention, it is of great importance for the development of online shopping to examine how perceived risk affects consumers' online shopping intention. The result shows: Under the C2C model, financial risk, performance risk, time risk, health risk and psychological risk have remarkable negative impact on purchase intention,...
E-commerce is inevitable for an enterprise to survive and develop in the new era of internet, in which the competitive advantage of an enterprise comes from its ability to attract and retain customers. Hence, customer relationship management (CRM) became the core of contemporary enterprise management. On the basis of analyzing customer perceived value (CPV), this paper devoted to explore the relationship...
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