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Social media serves as a unified platform for users to express their thoughts on subjects ranging from their daily lives to their opinion on consumer brands and products. These users wield an enormous influence in shaping the opinions of other consumers and influence brand perception, brand loyalty and brand advocacy. In this paper, we analyze the opinion of 19M Twitter users towards 62 popular industries,...
This article provides a general conceptual description of the stages of activity and society digital transformation. The description is supported by the examples from media and retail.
The article is devoted to the problem of artistic solution of the “makhadzhirstvo” subject in the literature of the Circassian émigré community. In addition to the analysis of the dramatic conflict and its embodiment in this work, we also consider the language and specific speech of the characters; we also reveal features of artistic realization of historical events and destinies, etc. It should be...
Web cookies are ubiquitously used to track and profile the behavior of users. Although there is a solid empirical foundation for understanding the use of cookies in the global world wide web, thus far, limited attention has been devoted for country-specific and company-level analysis of cookies. To patch this limitation in the literature, this paper investigates persistent third-party cookies used...
Social media continues to gain enormous popularity. Therefore, it is not surprising that this attracts the interest of researchers to study this cyber-social phenomenon. Previous contributions focused hugely on Online Social Networks (ONS), but this paper uses the ‘Uses & Gratifications’ Theory to explain the member behaviour in the field of Professional Networking Sites (PNS) by considering the...
The purpose of this study is to understand the recognition of gambling industry through the semantic analysis of news data on lottery, sports betting, horse racing and casino that was reported between 1990 to 2015 in South Korea. This paper revealed the difference between journalists' intention and public's perception about news by analyzing the frequency and connectivity of news with framing and...
All along, the Big Four accounting firms are considered to provide a uniform and high standard of audit services, but whether it is as it claims to offer a unified and a high standard audit service, few scholars study this regard. China's capital market is the existence of a dual policy environment, which would provide a special policy context for our research. Based on this, we use the year of 2000–2012...
This study presents the economic and financial analysis of a sample of Galician advertising agencies during the period 2013–2015. The paper examines the main economic and financial indicators that will allow us to assess these companies. We also carry out a comparative study of the most relevant indicators of this activity in both Galicia and Spain. Data correspond to financial statements of a sample...
In the age of the Internet, how to integrate virtual online behavior and real-world offline activity is a key issue in enterprise operations management, and Online-to-Offline (O2O) strategy is a hotly debated method to solve relevant problems. Taking advertisement industry for a case study, issues concerning management information systems (MIS) based on Online-to-Offline strategy are studied and analyzed,...
Advertising is a form of delivering commercial messages. It contributes people to get more acknowledge of a product and persuades the potential consumers to take some action, such as buying, sharing, and registering as a member. With the popularity of Internet technology growing up, there are more and more advertising methods using the Internets to deliver promotional messages. Since the benefits...
We investigate the occurrence of user restatement when there is no apparent error in Intelligent Virtual Assistant (IVA) understanding in a multimodal customer service environment. We define several classes of response medium combinations and use various statistical measures to determine how the combination of medium and linguistic complexity impacts the user's apparent willingness to accept their...
This paper examines the changes in consumer behaviour and opinions due to the transition from a public to a commercial broadcaster in the context of broadcasting international media events. By analyzing TV viewer ratings, Facebook activity and its sentiment, we aim to provide answers to how the transition from airing Winter Olympic Games on NRK to TV2 in Norway affected consumer behaviour and opinion...
Social Media has become indispensable for market penetration. It is a beneficial communication platform for understanding the customer focus. Effective use of this media for image creation, customer access, knowledge accumulation and trend analysis, creates competitive advantages. This research is designed to analyze social media strategies of global enterprises and evaluate the value of social media...
Twitter provides a platform for information sharing and diffusion, and has quickly emerged as a mechanism for organizations to engage with their consumers. A driving factor for engagement is providing relevant and timely content to users. We posit that the engagement via tweets offers a good potential to discover user interests and leverage that information to target specific content of interest....
The era of the conventional newspaper seems to be so far behind, technology has changed many aspects of life, one of them is how the information sharing works. On past years people has started to shift from newspaper to their computer, smartphones, and tablets. This will create changes not only on the nature of how news being consume but also how the news is being produced. This research is conducted...
Animation products always attract attention. The business often pays more attention on animation production. There is a bigger issue they have to face, how to make animation products more attractive. The traditional warm-up pattern of animation marketing can't satisfy the demands of present society. Based on consumer psychology of different ages consumers this paper analysis the problem, "positioning...
Taiwan's advertising industry, just like other cultural creative industries, has hit a bottleneck during its growth. This is a common phenomenon encountered by emerging industries during their development stage. Hence, there is a need for public policy and funding from the public sectors to support and nurture them. However, as the output value of an industry is usually declared by the business operators...
In this paper we point out the possibility of establishing a flexible charging of phone services towards the needs of business customers. This research describes the specific case of two business customers who are ready to change their charging options with aim to achieve savings. Also, it presents comparative analysis of the costs generated with the current and a new charging option. Cost analysis...
This paper examines the case of a Danish Entrepreneurial organization as it moved from Ärhus StartUp weekend in 2012 to Singularity University in 2015. The focus is on the communication activities as they moved from local to regional to international levels in terms of first, second and third order activity systems. Findings offer a macro-perspective on entrepreneurship communication in global contexts.
Whether or not readers successfully process a text so that they can make appropriate decisions in a high risk environment depends on whether writers have considered the context in which the documents will be read and the pattern in which readers will read the messages. A problem exists when the context, especially one involving a potential or real crisis situation, may not be conducive to clarity...
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