Search results for: Roger A. Kerin
Psychology & Marketing > 28 > 2 > 168 - 187
Journal of Experimental Social Psychology > 2011 > 47 > 1 > 63-71
Journal of Business Research > 2005 > 58 > 5 > 602-610
Journal of Consumer Psychology > 2004 > 14 > 3 > 271-279
Journal of the Academy of Marketing Science > 1998 > 26 > 4 > 260-273
The Journal of Product Innovation Management > 1996 > 13 > 1 > 21-34