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Nowadays, population features differ from place to place in China. The differences between population and customer samples, which are called "spatial population drift", are caused by economic, social and cultural reasons. Prediction model adaptability of customer segmentation is weakened by spatial population drift. A Bayesian network can effectively combine prior knowledge and sample data...
Determining the size of the World Wide Web is extremely difficult. The Web can be viewed as the largest data source available and presents a challenging task for effective design and access. One proposed Web mining approach to handling the problem of effective design and access is personalization. With personalization, Web access or the contents of a Web page are modified to better fit the desires...
E-commerce trust has becoming the bottleneck of the development of e-commerce in China, which attracts much attention of many researchers. However, the empirical researches of e-commerce trust are very few, so most of research productions lack of persuasion. This text presents an evaluation system of B2C e-commerce trust, which may promote the development of empirical research in China. And then,...
Online retailing in China has developed rapidly in recent years, but related researches lag far behind. Based on the integration of justice theory and expectancy-disconfirmation theory, this study gets a thorough understanding of service recovery management in online retailing by using scenarios and factorial design methods. Results show that the three justice dimensions and disconfirmation explain...
This study is based on the theory of organizational behavior and from the perspective of the organization overall information system benefits. Reviewing the studies of technology acceptance model, innovation diffusion theory and self-efficacy, this study summarizes the major contributions and limitations, establishes the new direction. From the perspective of cognition and behavior, this study introduces...
Ontology has been one of the hottest topic issues in artificial intelligence, knowledge engineering, especially in information process. In this paper, we propose an ontology-driven information retrieval (IR) system used for mining the interesting patterns in the domain of customers' complaints of mobile communication services. As the primary research of ontology model itself is about concept, properties...
An ever-increasing trend in today's logistics firms is to set up intelligent scheduling system. This paper focuses on enhancing the intelligence and science of real-time optimizing scheduling of logistics distribution for e-commerce based on GIS, and discusses how to process logistics distribution knowledge visually in GIS. A model and mapping solution of logistics distribution knowledge in GIS is...
Based on Keller's study on brand equity, this paper proposes a new model to evaluate Web Portal's brand equity - e-equity. Web awareness and Web image are conceptualized in the model as two dimensions of e-equity. Factors affecting these two dimensions are well defined and the relationships between these factors are discussed thoroughly. With data collecting in Chinese Web portals, the model is tested...
Recently a novel process modeling method is presented in the field of business process management, which is called as process mining. Process mining technology can automatically deduce process models based on given mining algorithm from large numbers of process logs. The new modeling technology makes modeling efficiency, objectivity and quality be greatly improved than before. However the research...
According to the flexibility and predictive features of Markov chain model and the analysis of customers' historical behavior of RFM (recency, frequency, monetary), this paper employs these two models into the customer value prediction in B2C context. By refining the conventional RFM model, the prediction of the customer's value becomes more precise. Such method helps to make effective customer marketing...
To cooperate effectively in virtual enterprise (VE), principal enterprise and member enterprises usually employ negotiation. With regard to the feature of VE, this paper presented a formal negotiation model for multi-agent negotiation for task allocation in VE. Then, constructed probability function as offer and counter offer strategies of agents and taken the expected price of both sides in the next...
Digital divide appears when China coordinates the development of traditional industry and informatization. The main reason is the asymmetric information caused by regional informatization difference. The study uses Keith Griffin's model that is about the generation and diffusion of agricultural green technology revolution, and uses the ideas of information economics to draw an information and communications...
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